An Invitation to Look Inside
Perception change begins by stoking curiosity with insightful creativity.
Could it be just an irrelevant, dusty old book? Could be.
Is it full of things that are totally meaningless to our lives? Things like love, hate, peace, war, sex, greed, and forgiveness.
Could it be the most compelling book you’ve ever read? Could be.
Rather than us answer these questions, we are inviting people to find out for themselves - to Look Inside.
Look Inside is a campaign and online hub that offers the curious consumer an opportunity to explore the Bible without any assumptions or expectations. It’s an open invitation to see what the Bible has to offer, and for people to decide for themselves whether they want to seek a fuller life through its message.
What does the Bible say about birth control, about gossip, or racism? What does the Bible say about bullying, death, or dinosaurs? How should one read it? Should it be taken literally? And why is it so boring? Does the Bible have something to say about anger, pride, or pornography? And what does the Bible say about itself?
People have all of these questions and many others. Some are easy to answer, and quite a few are hard, but every one of them is authentic and valid. Look Inside is designed as a place to explore answers, to grow curiosity, and to encourage people to look deeper at what the Bible may have to offer them.