Creating the Invitation
Developed by world-class branding agency, The Richards Group, and directed by Trey Hill, the campaign has launched a number of spots designed to tap into the deep spiritual curiosities of millions of Americans.
A highly-targeted digital media plan delivers the work to the right audience, at the right time - via social media, YouTube, native placement, and retargeting. This approach maximizes both efficiency and effectiveness while providing sophisticated analytics that continue to educate the coalition on how to best engage the curious consumer.
Skeptical? See for yourself: